Louis Vuitton – Marc Jacobs Exhibition, Paris

April 18th, 2012 by retail design blog

An exhibition featuring the works of Louis Vuitton and Marc Jacobs, and the brand’s revolution under these creative geniuses, opens tomorrow at Les Arts Décoratifs in Paris. The multimedia exhibition, designed by Gainsbury and Bennett, highlights both the juxtaposition and likeness between Louis Vuitton’s 19th century world of steamer trunks and the global business of the brand under Marc Jacobs. Viewers can expect to see quite a spectacle, with visuals like a moving wheel of shoes set on mounted legs and mannequins donning animal heads.

The first floor is dedicated to founder Louis Vuitton and incorporates a number of his iconic trunks. The room is set in the genteel period with order ledgers and product catalogues displayed, showing Vuitton’s expertise as a marketer. Highlights include the brand’s first monogrammed trunk, which was produced in 1896 as homage to Vuitton’s father and has since become iconic of the brand.

On the second floor, audio and video are used to highlight the most famous designs of Jacobs, who has been Vuitton’s artistic director since 1997. The room starkly contrasts from the one below, showcasing high profile collaborations with artists like Stephen Sprouse and Takashi Murakami, as well as narration by the designer himself.

While the exhibition incorporates two very different periods in the fashion industry, it also makes obvious how each designer’s contributions to the fashion world coincide. “When you see the two together, you understand the richness of the past,” Yves Carcelle, Vuitton’s chief executive officer, told WWD.















http://www.beautyandthedirt.com/fashion/louis-vuitton-marc-jacobs-exhibition-to-open-in-paris/
http://katiechutzpah.blogspot.com/2012/03/louis-vuitton-marc-jacobs-exhibition.html

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One thought on “Louis Vuitton – Marc Jacobs Exhibition, Paris

  1. Emanuel I. says:

    OMG, I wonder if one day i’ll have the chance o see this kind of exhibition…
    Speechless.

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