Dior Homme Pop-up store, New York

April 22nd, 2012 by retail design blog

The iconic French men’s label just popped up in Soho while the Dior Homme Boutique at 57th Street is undergoing renovation. Opened last April 16th, the Dior Homme pop-up store is located at 133 Greene Street and will serve as the sole Dior Homme Boutique in New York while the New York flagship is being retrofitted. The 57th Street location is scheduled to reopen in early Fall 2012.

The pop-up store features a signature mix of merchandise across all categories presently available under the Dior Homme label – ready-to-wear, footwear, eyewear, leather goods, watches, jewelry and fragrance.

Designed as a unique multi-dimensional space incorporating luxe materials with rich, tactile finishes throughout, the Soho pop up store brings together distinctly modern and traditional elements that reflect the duality of Dior Homme.

In keeping with the contemporary construct of the space, Dior Homme Creative Director Kris Van Assche selected a piece by post-situationist artist, Robert Montgomery, to display in the boutique. The imposing text-based sculpture, entitled whenever we see the sun (2012) is part of Mr. Montgomery’s “Recycled Sunlight” series and will stand to evoke the structural and masculine aesthetic.

http://www.fashionwindows.net/2012/04/dior-homme-pops-up-in-soho/

Frivole Prestige perfumery by Theza Architects, Wrocław - Poland
The decor stores Frivol network consists of white - black color scheme, comp...
TOY STORES! Retail Hamleys flagship store by Chute Gerdeman, London
The stairways were redesigned in order to improve customer flow and allow sh...
Descente Blanc store by Schemata Architects, Fukuoka - Japan
The increased range of vertical motion of hangers, allowing people to see pr...
BAY Store by Form3 International Retail, Vejle - Denmark
As a tribute to the beautiful old historical building, a small house of life...

Leave a Reply

Your email address will not be published. Required fields are marked *