Volare restaurant by Plasma, Medellín – Colombia

May 2nd, 2012 by retail design blog

A group of Italian-Venezuelan businessmen with a long tradition of culinary and restaurant experience was planning to open their first restaurant in Medellin. The city was chosen in part because of the cultural changes that have been taking place in Colombians second city, and partly because from thefirst moment of their arrival, the city welcomed them and made them feel at home.

The aim was to create a space that will transport diners to a corner of Italy where tradition, good food and the warmth of the “Ristorante” dining experience with decades of tradition and transformation could be noticed in every detail.

After some conceptualization and planning meetings in which the client emphasized the importance of literals concerning architecture and Italian atmospheres, the design team reached a middle ground in which the essence of tradition remains as protagonist, but it mixes seamlessly with existing technologies, materials and traditional craft processes and contemporary aesthetics. VOLARE target market from the beginning was the adult contemporary with a special taste for travel and food experiences, culture, good spirits, friends and unforgettable moments.

Credits
Concept and design: Plasma Diseño + Juan C. Llano
Project directors: Carlos García + Daniel Mejía
Designers: Daniel Mejía, Carlos García, Javier Gómez, Laura Palacio, David Patiño, Juan E. Ballesteros, Juan Camilo Llano
Production: NODO + Plasma (Clara Cuartas) + Contacto Arquitectura
Client: COIT s.a.s
Location: Medellín, Colombia

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