IWC Schaffhausen flagship boutique, New York

May 3rd, 2012 by retail design blog

Who doesn’t admire a beautiful time piece? IWC Schaffhausen who makes such beautiful pieces that are handcrafted to be a masterpiece. IWC has now given us something special, their first US and New York City boutique, a 3,000-plus-square-foot, bi-level space which carries on the company’s special tradition with IWC’s classic collection of fine timepieces, as well as an assortment of limited-edition models. Making the visitor feel as if he is entering the living room of IWC, you can see the different facets of IWC’s personality and fascinating stories.

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