Stella Cadente concept store by Atelier du Pont, Paris

May 4th, 2012 by retail design blog

The story of Stella Cadente and Atelier du Pont goes back a long way. It’s a story of a friendship between two women – Stella Cadente, a designer, and Anne-Cécile Comar, an architect – and, of course, of shared adventures, with their complementary professions and points of view.

For a previous concept store in Dubai, Atelier du Pont came up with a design midway between an ice palace and a crystal maze for Stella Cadente. It espoused the brand’s style based on light, crystal, magic and transparent dress. Thousands of stalactites changed colour, creating an impression that the store had come alive.

Now they have teamed up again in 2012 under the skies of Paris. Clothed in glass from top to toe, the boutique stands out from the sober lines of the Boulevard Beaumarchais due to its gilded metal frontage. This new Parisian space breaks with the conventions of usual stores. Inside it is cylindrical, broken into two ellipses. The shop window display stand is out: the clothes are laid out on a large draper’s table, and the soft, practical design makes a mockery of the XXS-sized Parisian boutique. The final radical change is in colour, as the interior is entirely covered in gold leaf.

Photos @ Sergio Grazia

http://www.atelierdupont.fr

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