HEAD created a new brand for Shamwari in this 1500 sqft luxury store. Large displays illustrate the process of diamond prospecting, mining and cutting. Incorporating the history of South African diamonds the concept authenticates the brand and tradition of diamond production. Custom-built display cases incorporate LED lighting to reduce cabinet temperature while retaining correct display lighting levels.

Designed by HEAD Architecture and Design Limited

http://www.archello.com/en/project/shamwari/560109