Inside fashion store by Söhne & Partner Architekten, Vienna

May 7th, 2012 by retail design blog

A new attraction in Vienna’s Neubaugasse is open since November 2011. Inside Fashion store presents fashion by international designers. Söhne & Partner Architects tried to design the interior in a discreet but appealing way. One challenge was the size of the new shop. Only 100m² now appear to be much more extensive.

The Neubaugasse in Vienna is close to the famous shopping street Mariahilfer Straße. Thus, the designers of Söhne & Partner Architects tried to implement the new shop into the appearance of the street. However, it should be an eye-catcher and invite pedestrians to go inside. The main goal of the design was to create a straight and clear space since the fashion speaks for itself.

Big mirror surfaces assist to make the space seemingly bigger. People who are passing by should be guided into the store. The colour turquoise directs the customers through the shop while the interior is mainly white and sober in order to present the fashion at the best.

Photos: Severin Wurnig
Designed by Söhne & Partner Architekten

http://www.arthitectural.com/sohne-partner-architekten-shop-neubaugasse/

Athens optical store by Simos Vamvakidis
An optical store in Neo Psyhiko, Athens, is a lesson in organization. The 65...
IT café by Divercity Architects, Athens - Greece
The rustic and unfinished textures give the space a sense of casualness and ...
Kyobo book center & hottracks by WGNB, Busan - South Korea
Designer chose Agora, a plaza formed in polis ancient Greek city state, as a...
8PM + Octopus Space by Cache atelier, Sofia - Bulgaria
8PM is a PR agency based in Sofia, Bulgaria. Our task was not only to redesi...

Leave a Reply

Your email address will not be published. Required fields are marked *