Duvetica shop by Tadao Ando Architect & Associates, Milan

May 11th, 2012 by retail design blog

This is a project to create a flag shop for the down-jacket brand Duvetica and a showroom for franchise brands within the ground and basement levels of an old building situated within the Montenapole one fashion district of the historic city of Milan.

The Duvetica brand represents a fusion of contemporary aesthetic sensitivity and the traditional cultural climate of Europe in which manufacturers have always adhered to achieving a definitive level of quality. In creating a space to present the products of such a brand, I sought for a spatial design formed by non-ephemeral materials and thoroughly simplified details.

The space is composed from two exposed concrete walls that extend across the two levels of the shop. The horizontal slit opened into the concrete wall positioned beside the shop’s façade is lined with down-jackets, which are arranged orderly like art objects and present the colorful variations that represent the brand’s image.

The other concrete wall is aligned to the original skylight in the center of the existing building and forms a new double-height void space from where light shines softly down into the showroom in the level below. The idea of creating a “building” inside an existing structure was also implemented in the Punta della Dogana project in Venice. This dialogue between the “old” and “new” is intended to provide stimulation, not only to the building itself, but to the streets of the surrounding city.

Photographs: Thomas Mayer

Designed by Tadao Ando Architect & Associates














http://www.archdaily.com/226328/duvetica-milano-shop-tadao-ando-architect-associates/

POP UP! UNIQLO Pop Up Store by HWKN, New York
The 6 “UNIQLO CUBES,” have arrived in New York City, now at the Highline Rin...
Nosh supermarket by Studio Gascoigne, Auckland Mount Eden
Mt Eden represents the latest of Nosh’s rapidly expanding boutique supermark...
Sportmaster flagship store by Riis Retail, Kolding - Denmark
Sportmaster flagship store in Kolding, Denmark by Riis Retail
Muddica restaurant & deli by Studio DiDeA, Milan - Italy
Wood an iron are the main materials used for the furniture, designed by DiDe...

Leave a Reply

Your email address will not be published. Required fields are marked *