SHOE STORES! Waffles shoe store by Beaverhausen, Brussels

May 14th, 2012 by retail design blog

The name ‘Waffles’ is a tribute to vintage sneakers from the ‘70s and a promise to potential customers that their feet are in for a real treat. We wanted to craft an environment similar to that of a candy store. White tiles covering both the wall behind the counter and the counter itself generate the desired atmosphere.

All shelves are in the form of simplified waffles: the material used is coated foam, which refers to the pliancy of sneaker soles, especially those found on earlier models. A reflective backdrop allows shoppers to see shoes from both sides. What’s more, the experience of shopping at Waffles is enhanced with the delicious aroma of waffles sprayed throughout the shop each day.

Designed by Beaverhausen

http://www.beaverhausen.be

Yogism Frozen Yogurt by Notion Design, Dublin
Occasionally you get the chance to be in at the birth of an idea, to help cr...
Anna Hu-Haute Joaillerie flagship by FZAD Architecture+Design, New York
Anna Hu-Haute Joaillerie is a 475 sq. ft. hardline specialty store devoted t...
Primark Flagship Store by Dalziel & Pow, Madrid - Spain
Dalziel & Pow partnered with Primark to create an Immersive Urban Sanctu...
Skechers showrooms by Zemberek Design, Istanbul - Turkey
In each functional zone (reception, offices and discrete showrooms), however...

Leave a Reply