Onitsuka Tiger flagship store, Tokyo

May 18th, 2012 by retail design blog

Ten years ago Asics launched the Onitsuka Tiger lifestyle sneaker brand, and to commemorate the event a fancy new flagship opened its doors in Tokyo. Located behind Omotesando Hills Mall in a prestigious corner of Harajuku, this is a major retail statement that’ll resonate well beyond Japan’s borders. The store measures a spacious 263 sqm., spread over two floors of a modern low-rise building.

The east meets west interior design concept – a collab effort of architecture practice line-inc and Onitsuka Tiger’s very own roji shoda – blends different aesthetic elements, pairing bamboo herringbone parquet with carefully sourced European furniture and fixtures. Literally framed by the concrete and glass structure, the result is a sophisticated yet laid-back retail space that’s very compatible with Onitsuka Tiger’s brand values. The ground floor features a sneaker wall, apparel items and select merchandise.

The sizeable cashier’s desk with built-in watch cabinet stands out even more because it’s placed in front of a black concrete wall that prominently features the brand’s feline symbol. A robust concrete staircase leads to the first floor, and halfway a wall-mounted tv screen features short films of products. Upstairs is hardcore sneaker heaven with an abundance of models in a playful setting that combines a latticed ceiling with a shiny white epoxy resin floor.

Taking center stage is a display crafted by creative collective magma which doubles as a table tennis table. A giant flaming Keirin shoe by artist Noriyuki Fukushima adorns an entire wall, while a screen next to seating corner with a comfy leather sofa airs episodes of the cool nippon made series.

http://superfuture.com/supernews/tokyo-onitsuka-tiger-flagship-store-opening

Wax Revolution Polanco depilation salon by ROW Studio, Mexico City
Wax Revolution, a new epilation chain based in Mexico, hired us for the desi...
Kumpanya62 fashion store by Super Studio, Istanbul
Kumpanya62 fashion store by Super Studio, Istanbul
Lines installation at Diesel Art Gallery by Chikara Ohno, Tokyo - Japan
The concept of the showcase is based on a variety of outlines, each one trac...
Becca cafe by STUDIO C8, Shanghai - China
Multiple pieces of fabric panels with different colours (such as yellow, whi...

Leave a Reply

Your email address will not be published. Required fields are marked *