Onitsuka Tiger flagship store, Tokyo

May 18th, 2012 by retail design blog

Ten years ago Asics launched the Onitsuka Tiger lifestyle sneaker brand, and to commemorate the event a fancy new flagship opened its doors in Tokyo. Located behind Omotesando Hills Mall in a prestigious corner of Harajuku, this is a major retail statement that’ll resonate well beyond Japan’s borders. The store measures a spacious 263 sqm., spread over two floors of a modern low-rise building.

The east meets west interior design concept – a collab effort of architecture practice line-inc and Onitsuka Tiger’s very own roji shoda – blends different aesthetic elements, pairing bamboo herringbone parquet with carefully sourced European furniture and fixtures. Literally framed by the concrete and glass structure, the result is a sophisticated yet laid-back retail space that’s very compatible with Onitsuka Tiger’s brand values. The ground floor features a sneaker wall, apparel items and select merchandise.

The sizeable cashier’s desk with built-in watch cabinet stands out even more because it’s placed in front of a black concrete wall that prominently features the brand’s feline symbol. A robust concrete staircase leads to the first floor, and halfway a wall-mounted tv screen features short films of products. Upstairs is hardcore sneaker heaven with an abundance of models in a playful setting that combines a latticed ceiling with a shiny white epoxy resin floor.

Taking center stage is a display crafted by creative collective magma which doubles as a table tennis table. A giant flaming Keirin shoe by artist Noriyuki Fukushima adorns an entire wall, while a screen next to seating corner with a comfy leather sofa airs episodes of the cool nippon made series.

http://superfuture.com/supernews/tokyo-onitsuka-tiger-flagship-store-opening

Gabor stores by D’art Design Gruppe, Frankfurt am Main - Germany
Harmoniously and rich in contrast, the product presentation blends into the ...
adidas Boost™ Energy Lab pop-up store by URBANTAINER, Seoul - Korea
The Display zone focuses on the Boost™’s cushioning, represented by acrylic ...
Modehaus Zinser XMAS 2015 Windows by DESIGNPLUS at Stores of the Zinser-Group, G...
Materials with various surfaces and hap tics are the medium for cliché chris...
Drop store by Rosie Lee, Moscow - Russia
Fusing old and new, the setting incorporates the original brick walls, albei...

Leave a Reply