Since its opening in 2008, Visual Culture has exclusively introduced rare European eye glasses brands such as Moscot Originals, Shuron, Preciosa and Jean Maryll to Asia. Unlike the more conventional eye glasses stores, its owner Pazo personally goes on buying trip to source the most special styles.
Focusing especially on products with heritage and craftsmanship, its products cater for more than optical needs. The brand’s ever expanding territory is spreading from its original location to Tai Kok Tsui, Causeway Bay and even further ashore in Macau. Visual Culture has recently opened its second store in Causeway, an over three thousand square feet flagship store on Lan Fong Road.
The all-black entrance of this brand new two-storey flagship store takes one into a spacious room in minimalistic set up. Mainly in concrete and wood, the original white brick wall remains intact in the space. Combining natural and artificial light, the staircase placed in the center leads to the second floor. Glass display cabinets are neatly lined up, showcasing each and every item. All the components in this space, including the chairs, lighting appliance and even the music are carefully selected.
Some are one-off vintage objects obtained especially for this very display. Heritage designs from the U.S., U.K., Japan, Italy, France, The Netherlands and Turkey can be found here, the overall set up not unlike an eye glass museum. Its outdoor area is also a feature, complete with benches and plants for customers to relax. Visual Culture’s authentic atmosphere is nothing like your average shopping trip.
Text: Vincent Lau Photo: Kimio Ng