Puma Twentyone store, London

May 27th, 2012 by retail design blog

PUMA have turned their BOXPARK store into a unique concept store called TWENTYONE, centered around their store unit number; 21. It’s a pretty simple concept; the store will only stock 21 styles of footwear at a time, with the stock being refreshed every 21 days. In the entrance to the store, you’ll find a nice wooden list of the currently available 21 special and limited edition pieces of footwear. There is also a countdown clock in the store, letting customer know exactly when the fresh stock will be arriving.

On top of that, PUMA will be throwing an in-store event and/or promotion every 21 days to mark the replenishing of the stock. As I said before, it’s a simple concept, but it doesn’t really need to be much more than this. It’s nice to see people trying to do something a little special with the BOXPARK retail spaces, as let’s face it, they aren’t exactly big enough to be a fully fledged store for a brand like PUMA.











http://www.thedailystreet.co.uk/2012/02/puma-launches-twentyone-at-boxpark/

WINE STORES! Winzerkeller Sommerach by Hofmann Keicher Ring Architekten, Sommera...
Winzerkeller Sommerach by Hofmann Keicher Ring Architekten, Sommerach
Berani Jewellery by Prototype Design Lab, Toronto
Berani Jewellery is a high-end jewelry store in Toronto, conceived of a harm...
CP+B office by Trifle Creative, London - UK
The global, award-winning creative and advertising agency CP+B called us in ...
Earnest Ice Cream store by Janks Design Group, Vancouver - Canada
The new materials carefully selected complement adding fresh crisp details t...

Leave a Reply

Your email address will not be published. Required fields are marked *