Puma Twentyone store, London

May 27th, 2012 by retail design blog

PUMA have turned their BOXPARK store into a unique concept store called TWENTYONE, centered around their store unit number; 21. It’s a pretty simple concept; the store will only stock 21 styles of footwear at a time, with the stock being refreshed every 21 days. In the entrance to the store, you’ll find a nice wooden list of the currently available 21 special and limited edition pieces of footwear. There is also a countdown clock in the store, letting customer know exactly when the fresh stock will be arriving.

On top of that, PUMA will be throwing an in-store event and/or promotion every 21 days to mark the replenishing of the stock. As I said before, it’s a simple concept, but it doesn’t really need to be much more than this. It’s nice to see people trying to do something a little special with the BOXPARK retail spaces, as let’s face it, they aren’t exactly big enough to be a fully fledged store for a brand like PUMA.











http://www.thedailystreet.co.uk/2012/02/puma-launches-twentyone-at-boxpark/

Hila Gaon wedding gown store by k1p3 architects, Tel Aviv
Hila Gaon wedding gown store by k1p3 architects, Tel Aviv
Mexx store, Stuttgart
The impressive new “Mexx Family” store at 700 sq feet in Stuttgart (Germany)...
MŌNO design store, Honolulu - Hawaii
MŌNO design store, Honolulu - Hawaii
Jones Knowles Ritchie Offices by Redjacket, London – UK
Redjacket has designed a new office space for design firm Jones Knowles Ritc...

Leave a Reply