The Meriden bar & restaurant by Twelve, Birmingham

May 30th, 2012 by retail design blog

The first of 4 sites across the UK for this new brand family, The Meriden bar & restaurant is a 240 cover, airside bar and food offer now open at Birmingham International Airport. Twelve created the brand, environment and graphic communications. Twelve have designed the space to hand choice back to the traveller, re-humanising the airport experience after security.

Conveying familiarity and homeliness, the interior is divided in recognisable zones with a range of seating which caters for single passengers or groups: features include a glazed ale cellar to showcase the locally sourced drinks offer, an open kitchen with chef’s table as well as a snug complimented by classic penguin books and vintage crockery on display. Each of the zones is distinct but blend seamlessly to create a coherent journey.

Each area is ‘travelised’: handy power sockets, phone chargers and concealed bag hooks ensure a considered and convenient experience. The warm and contemporary materials are complimented by vibrant graphics and a playful palette of iconography with small ‘finds’ hidden amongst local photography. The brand mark will form part of future sites at 3 more airports across the UK this year.







Yoyogi Village - Code Kurkku restaurant by Wonderwall, Tokyo
Wonderwall was asked to work on the design direction for this vast premise a...
Evolution Bar by Sebastian Barlica, Bucharest - Romania
Located at the historical centre of Bucharest known as “Cafeneaua Veche” (Th...
720 South Bar and Grill by Aria Group Architects, Chicago
Aria Group Architects, Inc. was asked to remodel and update four major food ...
3rd Avenue Bar by Einstein & Associates, Jakarta - Indonesia
The lounge area is divided into two areas, the first area is the lounge whic...

Leave a Reply