Spicy Color flagship store by m4 design, Seoul

June 4th, 2012 by retail design blog

Spicy Color flagship store by m4 design Seoul Spicy Color flagship store by m4 design, Seoul

A trendy fashion store in Seoul, Korea, is intended to induce ‘delightful imagination.’ The shop is a mash-up of colours, textures and forms. Appealing to young teenage shoppers, the space reflects the Spicy Color brand’s slogan: ‘fashion is play.’

Spicy Color flagship store by m4 design Seoul 02 Spicy Color flagship store by m4 design, Seoul

‘We wanted to compound the space, so customers wouldn’t be bored,’ says designer Kwang-Hyun Han of m4. ‘These fashions are materials and elements that combined to create an atmosphere that gives joy to shoppers.’ Various patterns and hues mix over the floor and walls, while a flexible display system can be moved throughout the space as needed.

Photos courtesy Lee Pyo-Joon.

Spicy Color flagship store by m4 design Seoul 03 Spicy Color flagship store by m4 design, Seoul

Spicy Color flagship store by m4 design Seoul 04 Spicy Color flagship store by m4 design, Seoul

Spicy Color flagship store by m4 design Seoul 05 Spicy Color flagship store by m4 design, Seoul

Spicy Color flagship store by m4 design Seoul 06 Spicy Color flagship store by m4 design, Seoul

http://www.frameweb.com/news/spicy-color-flagship-store

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