In 2004, Liz Claiborne, the owners of the Sigrid Olsen brand, engaged Pompei A.D. to give the store’s Tampa, Florida location a new look and feel. The inspiration and concept for the store began, of all places, in Sigrid Olsen’s kitchen. The Pompei A.D. design team and Liz Claiborne representatives visited Olsen’s house outside of Boston for dinner, and were immediately struck by the warmth and vibrancy of her personal space.
The front of the store resembles a welcoming back porch more than the entrance to a retail outlet, and features blue clapboard siding, large bay windows, and folding glass doors. Front doors lead to a lounge area, or the “living room” with seating and a coffee table to one side. The store’s center, designed to evoke the idea of a welcoming kitchen, serves as the social hub.
In the back, the studio-like space features a large worktable, but in this case, the surface is used not to display paints and art materials, but clothing. The far end of the store features the fitting rooms, analogous to a more intimate space such as a bedroom, and with softer lighting. Sigrid’s one-of-a kind watercolors, handprints and artistic expressions are found throughout.