London 2012 Interactive Indentity by Cory Etzkorn

June 8th, 2012 by retail design blog

The best experiences in life are generally shared experiences. Although the entire premise of The Olympic Games centers around shared experience and converging cultures, sharing is reserved mostly for athletes. London 2012 encourages everyone to participate. Think fantasy football meets Olympics.

Anyone can form their own handpicked virtual team and follow its success throughout the olympics. Results are shown in realtime online and on the Olympia app. User accounts tie in directly with RF wristbands that allow for interactive functions at events and integrate seamlessly with city infrastructure.

Designed by Cory Etzkorn

http://coryetzkorn.com/

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