LAGUNAROSA is a multi-brand store targeted at women who want to look good, who care about their figure and wish to inpire love and desire through their underwear and swimsuits. Inspired by the honeymoon in heavenly places with beaches surrounded by tropical forests, coral reefs, white beaches, contrasting flavors and colors, PLASMA DESIGN was commissioned by LAGUNAROSA to design the conceptualization and creation of their branding and store prototype, the first of which was inaugurated in Bogotá, Colombia.

The materials used were “caña brava” (a tropical wood cultivated in different Colombian towns and used over the years in traditional Colombian construction), ceramics, steel, oak, glass, tropical plants cultivated for residential and commercial use and traditional hand crafted baskets from Colombian coastal towns.

Concept and design: Plasma Diseño
Project directors: Carlos García + Daniel Mejía
Designers: Daniel Mejía, Carlos García, Javier Gómez, Laura Palacio, David Patiño, Juan E. Ballesteros.
Production: NODO + Plasma (Clara Cuartas) + Contacto Arquitectura
Client: LAGUNAROSA.
Location: Bogotá, Colombia