A pop-up boutique inside London’s Seldfridges department store resembles a cross between a luxury clothing shop and a rustic tree house. Wooden beams define the space, which displays the newest collection of fashion label 3.1 Philip Lim. The raw, unfinished appearance of the wood contrasts the femininity of the clothing and other design elements.

‘The freestanding wooden structure is interrupted by a series of geometric and biomorphic structures,’ says designer Faye Toogood of Studio Toogood, responsible for the pop-up concept. ‘These seemingly disparate shapes – each hand-cast and crafted from carefully considered raw materials including resin, steel, rubber, plaster and wax – collide together to create a single and unified vision.’ The pop-up boutique can be visited in Selfridges Oxford St. until August 2012.

Photos courtesy Leon Chew

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