k.O.M.A. retail shop by ksubi, Brisbane

June 29th, 2012 by retail design blog

kOMA retail shop by Ksubi Brisbane k.O.M.A. retail shop by ksubi, Brisbane

A retail space in Brisbane, Australia, is reflecting a brand’s innovative and creative qualities. The k.O.M.A. or ‘Kontemporary or Modern Art’ store is owned by ksubi, an Australian fashion brand. The shop sells ksubi clothes, plus houses a gallery space for exhibiting artists (featuring new works every month); the artists will be selected alongside the Institute of Modern Art.

kOMA retail shop by Ksubi Brisbane 02 k.O.M.A. retail shop by ksubi, Brisbane

On the mezzanine floor, shoppers can pause to watch Robin Hungerford’s Like a Hole in the Head videos, for which the Sydney-based artist wears papier-mache heads that he attacks with hammers, knives, electric drills and hedge clippers until there’s nothing left. ‘Somewhere between the established and the new comes a refreshing experience that aims to elevate the consumer’s traditional notions of “shopping”,’ says Paul Wilson, ksubi’s global brand manager.

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http://www.frameweb.com/news/k-o-m-a-shop

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