minä perhonen exhibition by Torafu, Tokyo

July 9th, 2012 by retail design blog

We dressed the exhibition site, “The Stage”, located on the first floor of the Isetan’s Shinjuku Main Store for a temporary exhibition by minä perhonen. This fifth installment is themed “Natsumina” (the meaning of natsu is ‘summer’ in Japanese), and since the main feature is the yukata (a summer kimono) in 10 different fabric patterns, we arranged the dressed mannequins around the central booth. We also hung light bulbs and wind chimes to project the image of a lively summer festival.

We covered the booths built around the pillars on each side of the space with minä perhonen’s “fujisans” textile pattern. Small products are displayed on shelves created from stacking benches of different scales, which also functions as seating for trying on the geta (Japanese wooden clogs).

During the day of construction, Mr. Minagawa, founder of minä perhonen, made hand drawings of the “choucho”, butterflies that are symbolic to the brand in the exhibition space. He also drew the exhibition’s title on the booths as well as patterns on the light bulbs. These graphics accent the space, and tell us of the importance of working with hands, which is the brand’s image.

Designed by Torafu

Photo: Fuminari Yoshitsugu











http://torafu.com

My.Suit store by Pompei A. D., New York
The My.Suit team worked with Pompei A.D. to bring their unique vision to lif...
Once Upon A Cream ice-cream shop by MADA, Hua Hin - Thailand
Once Upon A Cream ice-cream shop by MADA, Hua Hin - Thailand
Spring street grocer by KGA Architects, Melbourne - Australia
Bringing a sense of cheer, bounce and freshness to an otherwise harsh Melbou...
A line that tells / Scandinavian book cover design exhibition by Petar Zaharinov...
“A line that tells” is Rada Yakova\'s selection of some of the best Scandina...

Leave a Reply

Your email address will not be published. Required fields are marked *