Renuar fashion store by Bilgoray-Pozner, Herzelia – Israel

July 12th, 2012 by retail design blog

Renuar is one of the leading fashion brands in Israel with over 100 stores. The store is located in the Arena mall in Herzelia, Israel. The concept for the store was inspired by the aesthetics of an atelier studio- something rugged and rough but at the same time artistic and professional.

This aesthetic shows itself in a few aspects of the design:
– The materials used in the store such as exposed concrete bricks, exposed steel columns and a black concrete floor.
– Custom made items such as a display table made of what looks like a pile of wood pallets, display tables that mimic workshop tables that have been refined, stools that look like rolls of string blow-ups and a coffee table that looks like a classic wooden sowing box.
– To give a vintage feel there use of oriental rugs, romantic custom made lamps and hanging carbon filament light bulbs.

Large sections of the store were designated for what is professionally called ‘staging’- designing and styling the space with a direct connection to the current collection and its inspirations. One of the stores main features is a wooden structure located in the center of the store used as a shop-in-shop, which was designed for displaying the stores special collections and promotional items. The structure built of etched bamboo and poplar panels also has a mannequin display platform.

Designed by Bilgoray-Pozner

About the Bilgoray-Pozner studio
Bilgoray-Pozner studio headed by Keren Pozner and Shmulik Bilgoray is a leading retail design firm in Israel. Tt was founded in 1998 with the recognition that the interior design of a business is a critical aspect in its marketing strategy. It is a way for conveying a message to the customer, enhancing the shopping experience and fine tuning the brands values. The studio provides solutions to businesses from the initial concept & budgeting phase through planning, designing and construction. The studio has worked with some of the largest retail brands in Israel including Renuar, Roladin Bakery, H&M, CrazyLine, TwentyFourSeven, Hangar, Café Cafe and many more.





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