Bread & Butter Berlin 2012 Summer – BJÖRN BORG

July 13th, 2012 by retail design blog

Björn Borg is a Swedish tennis player and one of the most iconic sportsmen in history. Björn Borg’s unique style and rock-star qualities was the inspiration when we started the Björn Borg brand in 1984. Nowadays Björn Borg is an international fashion brand with a focus on colorful fashion underwear, sportswear, bags, footwear, eyewear and fragrances.

Björn Borg says JA! because, well, we’re Swedish. Björn Borg says JA! to changing the game, just like the tennis legend who gave us our name. Björn Borg says JA! to having fun with fashion. After all, we make clothes for people not models. Björn Borg says JA! to JA! because JA is the new NO! It liberates us to do anything, be anything, express anything, challenge anything and create anything not just in fashion but life as well. So, if you are with us, just say JA!

Photography: Zsolt Istvan Posta
Images courtesy of RetailDesignBlog











SPAREPARTS St. Vital store by Cutler, Winnipeg - Canada
Cutler delivered the design and execution of this new Spareparts store in Wi...
Open Space by kplus konzept, Cologne - Germany
At night, HSW systems are used as doors, kept open during the day and parke...
Holt Renfrew store lighting by Suzanne Powadiuk Design in partnership with Salex...
Alexander Wang store, Tokyo - Japan
Alexander Wang has picked the venue to open its second standalone boutique i...

Leave a Reply

Your email address will not be published. Required fields are marked *