Bread & Butter Berlin 2012 Summer – LACOSTE

July 18th, 2012 by retail design blog

The LACOSTE legend was born in 1933, when René Lacoste revolutionized men’s fashion, replacing the traditional woven fabric, long-sleeved and starched shirts on the courts, by what has now become the classic LACOSTE polo shirt. More than 75 years after its creation, LACOSTE has become a lifestyle brand which combines elegance and comfort.

The LACOSTE way of life expresses itself today through a large collection of apparel, footwear, fragrances, leather goods, eyewear, watches, belts, home textiles, mobile phone and fashion jewellery. LACOSTE builds its success on the essential values of authenticity, performance and elegance.

A Timeless Style. LACOSTE is more a lifestyle brand than a fashion brand. Constantly revisiting its great classics in a modern way, LACOSTE creates timeless, high-quality designs, always in phase with its time. By leaning on its authentic sporting roots, the LACOSTE brand has become a symbol of relaxed elegance.

Photography: Zsolt Istvan Posta
Images courtesy of RetailDesignBlog

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