Nike x Liberty pop-up and atrium by Hotel Creative, London

July 18th, 2012 by retail design blog

A beautiful and intriguing installation that we feel is perfect for the Liberty’s customer, and still manages to tell the Nike lightweight product story. A retail experience to juxtapose the store. Liberty vs Nike (Heritage vs Innovation). Premium materials fused with vintage running design cues, to create an innovative shopping experience in the historical store.

Designed by Hotel Creative
























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