ICE CREAM! Bluberi frozen yogurt shop by Emmanuelle Moureaux, Woodbridge – USA

July 22nd, 2012 by retail design blog

Recently opened outside of Washington DC in Woodbridge, Virgina, ‘Bluberi’ is a frozen yogurt shop designed by french-born Tokyo-based architect Emmanuelle Moureaux. The health-conscious brand wanted a delicious, fun and healthy theme to create a memorable impression upon customers, supporting the company’s future expansion plans. A large-scale graphic depicting a blueberry shrub decorated with juicy, brightly-hued berries stretch across the wall. The motif is scaled down and used as the logo for the website, cards and promotional materials.

Visually separating the store, red-pigmented metal chairs along a bold lime green wall with a white tree oppose a white surface and seating. Round and plump shaped lighting fixtures evoking the form of fruits are scattered throughout the space for a uniform atmosphere. Consistent with the shop’s use of organic ingredients in their culinary work, the interior features translucent colors with low-VOC paints.

Images courtesy of Emmanuelle Moureaux







http://www.designboom.com/weblog/cat/9/view/20574/emmanuelle-moureaux-bluberi.html

Philipp Plein boutique, St. Petersburg
Philipp Plein boutique, St. Petersburg
R&G Sylvia Park store by Pennant & Triumph, Auckland
This lobby like area was created to provide a 'break' for the customer from ...
Crayola Retail Store IDL Worldwide & Reztark Design, Easton - Pennsylvania
IDL’s Design, Engineering, and 3D Visualization teams collaborated to bring ...
Hanjie Wanda Square plaza by UNStudio, Wuhan - China
The North atrium is characterized by warm golden and bronze materials reflec...

Leave a Reply

Your email address will not be published. Required fields are marked *