The comical and humorous exterior with a rocket ready for take-off and a circular entrance way draws attention to this ‘new’ space in an old building. The first two floors are occupied by ICE CREAM™, and the upper two floors are by BBC. The usage of 2-D design is an important element in both spaces. An ordinary Ice Cream parlor that may exist in the West coast in the U.S. is envisioned for ICE CREAM™, and the theme for BBC is outer space, which is also the concept for the brand.
Designed by Wonderwall
Photography: Kozo Takayama
Yes, its an Easter Egg, no ice cream, but a cool store.