MIMCO boutique by Red Design Group, Chadstone

July 24th, 2012 by retail design blog

The Brief: To re-design eight boutiques and to design two new outlets with the objective of elevating the brand in the market place, without losing the distinct personality of each store.
The Challenge: Unlike most retail chains where replication of design is paramount, the uniqueness of each Mimco boutique created challenges in terms of product ranging. No two stores where the same, nor were their fixtures and fittings.
The Design Solution: To provide consistency for better product ranging RED designed fixtures that looked different but had similar dimensions. One store might feature brass and copper, another exposed timber and another stone and marble. Each store retained its personality but with improved displays and sight lines.

Chadstone: RED used a “Colosseum” concept to take advantage of Mimco’s highly visible, corner location in Melbourne’s Chadstone Shopping Centre. A number of tiers were created starting with the horizontal surfaces that allow strong visual merchandising, moving up to the counter units such as the Beauty Bar, and finally to the timber back wall creating a variety of layers.
Flexibility of Design: The unique slatted ceiling cleverly disguises a grid which allows product to be hung from above, anywhere throughout the store. A timber display system on the rear wall can convert into flexible shelving. Retractable shelves can be pushed into the cavity to create a flat timber wall.

Nike 1948, London
No stranger to innovative, game-changing retail spaces, Nike helped redefine...
Upside department store by Atelier (M + G), Herstal
The interior is based on a rough and cosy language. Spaces are created using...
visvim flagship store and little cloud coffee, Tokyo - Japan
Retail aside, the flagship also launched an in-shop cafe called little cloud...
Kastner & Oehler Store by Blocher Blocher Partners, Ried - Germany
Kastner & Oehler Store by Blocher Blocher Partners, Ried - Germany

Leave a Reply

Your email address will not be published. Required fields are marked *