Bread & Butter Berlin 2012 Summer – VANS by Green Room

July 25th, 2012 by retail design blog

Green Room were asked for the second time to design and build the Vans space at the recent Bread & Butter trade show in Berlin, where the brand recently presented a comprehensive glimpse into its forthcoming Fall/Winter 2012 collection. This year’s stand included a Reef bar within the 400 sq m stand to embrace the summer spirit of the show.

In 1966, the Van Doren Rubber Company opened up for business in Anaheim, CA. While Vans was stitching together its first soles, kids all around Southern California were discovering the crazy things you could do on surf and skateboards. Vans sticky waffle grip was a perfect fit for skateboarding and, in time, skaters literally exported Vans shoes around the world on their boards.

Over the past 40 years, Vans has evolved beyond just surf and skate sensibilities to draw influence from a Southern California culture that is as diverse as it is progressive. Incorporating elements from fashion, art and music with roots deep in board heritage, Vans offers a full range of classic footwear and timeless apparel, breathing new life into longtime favorites each season. In Classics, Vans introduces new styles with Kenzo, a special collaboration with Metallica and a breathtaking selection of classic silhouettes in fresh colors and prints.

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