ICE CREAM! Bluberi frozen yogurt shop by Emmanuelle Moureaux, Woodbridge – USA

July 27th, 2012 by retail design blog

Recently opened outside of Washington DC in Woodbridge, Virgina, ‘Bluberi’ is a frozen yogurt shop designed by french-born Tokyo-based architect Emmanuelle Moureaux. The health-conscious brand wanted a delicious, fun and healthy theme to create a memorable impression upon customers, supporting the company’s future expansion plans. A large-scale graphic depicting a blueberry shrub decorated with juicy, brightly-hued berries stretch across the wall. The motif is scaled down and used as the logo for the website, cards and promotional materials.

Visually separating the store, red-pigmented metal chairs along a bold lime green wall with a white tree oppose a white surface and seating. Round and plump shaped lighting fixtures evoking the form of fruits are scattered throughout the space for a uniform atmosphere. Consistent with the shop’s use of organic ingredients in their culinary work, the interior features translucent colors with low-VOC paints.

Images courtesy of Emmanuelle Moureaux

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