Yoobi branding by ico design

July 27th, 2012 by retail design blog

Yoobi is London’s first temakeria, taking its inspiration from Brazil, where Japanese émigrés have made temaki a firm favourite. It was important that the brand distil the essence of trips to Rio and Tokyo, as well as a little of London.

Pursuing a robust brand strategy, we identified values that capture the energy of South America, the contemporary artistic flair of London, and the respect of Japanese culture. These values inform every expression of the brand, starting with the name: Yoobi derives from the Japanese word for fingers, yubi – totally apt for food made for eating with the hands.

The angular form of temaki and the three points of its gastronomic journey inspired a bold and playful graphic language that runs throughout all touch points of the brand from a pre-launch hoarding, printed menus and packaging, to all digital material. The visual treatment has a striking presence in store across bespoke-made stools and tables and most impressively a pristine white counter designed by interior architects Grundy and Ducker.

Designed by ico design
































http://www.icodesign.com

2K12 Desktop Calendar 365 days to create by David Vineis
French digital artist and designer David Vineis sent over this useful minima...
Troop Outdoor branding by Justin Crutchley
Troop Outdoor branding by Justin Crutchley
Repcillin Shampoo & Hair Conditioner Packaging by Elsa Lebedeva
UK-based company '40075' appointed Elsa Lebedeva to design packaging and lab...
Sweetalk by Talia Douaidy
Sweetalk offers 6 different flavors, made with natural and fresh ingredients...

One thought on “Yoobi branding by ico design

Leave a Reply

Your email address will not be published. Required fields are marked *