Sidecar electrical tape windows by Claire Ellery, Nelson – New Zealand

August 15th, 2012 by retail design blog

The Windoo Project, created by visual artist Claire Ellery predominantly creates visual displays using the detritus of the everyday; from cardboard, to polystyrene The Windoo Project takes the mundane creating them a second life and alternative use. Ellery’s art practice constitutes a contemporary bricolage, which is reminiscent of art povera because of its inventive use of natural and industrial materials.

Not only creating striking visual displays but eco conscious ones. The ongoing commitment to sustainability doesn’t end once the display is removed and the businesses can choose to keep the display, sell, or give back objects for use in further work.




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