Bread & Butter Berlin 2012 Summer – KANGAROOS

August 23rd, 2012 by retail design blog

About “Shoes need pockets!” – or something along these lines screamed the passionate b-baller, runner and KangaROOS founder Bob Gamm when he tried to stash away his keys before one of his jogging endeavours. With the invention of the shoe pocket, he gave the shoes a real purpose and an added value. Founded in the late 70s, “SuperShoes” quickly became a household name and turned into one of the leading brands in the sports shoe segment. The special style of the KangaROOS of the early 80s manifested itself in many iconic running and basketball models.

Photographer: Zsolt Istvan Posta
Images courtesy of RetailDesignBlog

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