TSUKIAGE-AN shop by DOYLE COLLECTION, Kagoshima – Japan

August 27th, 2012 by retail design blog

TSUKIAGE-AN is Japan’s traditional famous shop that process seafood called “Satsuma age”. (A deep fried fishcake).This shop locates in the center of Kagoshima-ken, Tenmonkan, which is a sightseeing spot where tourists from home and abroad gather. The design of this shop is Japanese modern style. As for the façade, gate shaped frame surround the outer periphery. By adding some lights, it can make differentiation from the other neighboring shops and makes it easier to generate original perspective of the world.

We laid out big display space to express the four seasons, for Satsuma age’s flavor and type vary according to each seasons. One of the characteristics of the shop’s interior design is the louver in the ceiling. Up from the middle top, slanted ceiling add up the impression of “Wa” (Japanese style). The continuity of the louver has the helpful effect of leading the customers farther into the shop.

What’s more, there are one another characteristic in this shop. You can see how “Satsuma age” are processed in the kitchen. This gives a sense of excitement. You will visually notice that very fresh sea foods are used here. All of the tables and furniture are made full sized mock-up. We carefully examined the size, height, visibility of the products in details, All are custom made and are designed for ease of use.

We used the shop’s logo as a hint to make original patterned cloth to garnish the wall surface of the displays. The materials are woven by the same technique as the kimono’s “Obi”. This will give both sophisticated and splendid impression.

Designer: Aiji Inoue / DOYLE COLLECTION CO.,LTD.
Area:15-4, Sennichi-cho, Kagoshima-shi, Kagoshima, Japan
Built area:81.54sqm
Construction:Kounan Kougyou Inc.
Client: NANKAI SHOKUHIN co,.ltd.
Photo credits: Satoru Umetsu/ Nacasa&Partners









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