Eliane Stoleru is an outstanding fashion designer from Israel, mostly known for her haute couture dressmaking. Eliane asked me to plan & design her main shop in Tel-Aviv. Working with her was a spectacular experience – the two of us have a lot in common in our artistic expression, each one in his own field. The style we both chose to work with is a fluent elegancy, a simple beauty created by using colors and patterns very meticulously. The outcome had to be perfect – like a garment tailored especially for a body.

The main concept was creating the shop’s space as if it was a sculpture – a complex element unifying the different zones (selling, display and manufacturing). First to be placed was the steel construction, upon it I could add the mass materials – plaster for the walls & ceiling, wood and veneer for the floor and counter. The work had to be done patiently, adding material layer by layer, then polishing, painting, refining and so forth.

In order to gently divide the studio from shop I came with the idea of a “fabric wall “ – a partition filled with the fabric rolls. This element enables the customer privacy during the fitting and measuring with Eliane, but keeps an open communication with the shop.

Designed by Oron Milshtein