FLOW store by Juan Diego Vasquez, Medellín

September 7th, 2012 by retail design blog

FLOW was born in Panama in the 2004, supplying the local market with the best surfing and skating brands. Through the years, new stores were open along the country and FLOW considates itself as the best store of its gender. In 2009, FLOW makes its international debut by opening new stores in Venezuela, Costa Rica, Peru, and Ecuador. By 2012, a new image launching is made and FLOW open new stores in Bogota and Medellin, Colombia.

The new store in the “Parque Comercial El Tesoro” at Medellin is inspired on a youth and urban concept, and represents the surfing and skating spirit. It remarks the young people lifestyle.
With industrial details and wood type finishes, which shows rustic looks and melt itself with the art that is represented in the street graffitttis and that is the identity and passion of skating and surfing.

The new concept is based in the creation of a warmer design where wood and its works are the protagonist elements. It is also defined as a urban space, which tendency is reflected in the visual marketing of the store and in its furniture and the finishes it has. A multibrand store, with shoes and accesories for the skating and surfing lovers. Exclusive brands such as Hurley, Sanuk, Sector 9, Circa, Dekline, Spy, among others is available for you.

Designed & Photography by Juan Diego Vasquez



















































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