Roen store by Ito Masaru Design, Tokyo

September 11th, 2012 by retail design blog

The space is divided into large three zones through setting the tunnel made of black glass at the center obliquely in response to the customer circulation. The space starts from the main zone positioned in the center that is opened widely towards the entrance. The custom-made chandelier made of Swarovski crystal and the titanium skull as the symbol of this shop is set on the ceiling like a waterfall towards the floor.

And the small room next to the main zone is positioned as an antechamber of the fitting room. The room is featured by the organically wriggling floor with the digital LED installed under the glass printed in the colored leopard skin pattern. Moreover, the minimally constructed cashier zone is positioned on the left zone. As a result, the whole space is presenting Roen’s regular concept such as the fusion of minimum and glamorous taste without intention.

Photo by Kozo Takayama

Designed by Ito Masaru Design









Uptown Kids by Elliott + Associates Architects, Oklahoma City
The concept is ‘kids clothes as art,’ and art needs a frame, so the grid is ...
Kalevala Koru flagship store by Happimaa, Helsinki - Finland
Working within a very tight schedule, the designers proposed a radical idea ...
EYEWEAR STORES! Rivoli EyeZone Stores by Labor Weltenbau, UAE
The developed Design Concept gives every store an uniformity in form and atm...
Nikeames shoe concept by Ora-Ïto
Ora-Ïto imagines thin panels of lacquered plywood being used to construct a ...

2 thoughts on “Roen store by Ito Masaru Design, Tokyo

Leave a Reply