Damir Doma flagship store by March Studio, Paris

September 12th, 2012 by retail design blog

Young Croatian designer Damir Doma has opened his first flagship store in the French capital this month—stamping his romantic signature across no less than three light-filled stories on the hallowed shopping strip of Rue Faubourg Saint-Honoré. The store comes as the latest addition to the 29-year-old’s impressive résumé, after four seasons on the women’s prêt-à-porter schedule and a thriving diffusion line, proving the German-born designer has quite the thriving empire on his hands.

After honing his trade in the ateliers of Raf Simons and Dirk Schoenberger in Antwerp, Doma launched menswear in Paris in 2007, and was recognized for a sensitive use of precious textures and a romantic, borderline Gothic use of draping. Since launching womenswear in 2009, his menswear became a hit amongst avant-garde buyers and fashion aficionados—with the collections quickly snapped up by New York’s Atelier, H. Lorenzo in LA, and L’Eclaireur in Paris.

The space, designed by Australian architect Rodney Eggleston of March Studio, is a testament to Doma’s vision of raw, decadent luxury. A ceiling of hand-finished smoky mirrors was flown in directly from Eggleston’s hometown of Melbourne, and expansive travertine marble slabs create a “strata” effect staircase that extends into each level of the store. “The interior is about levels and layers, just like my clothes,” said Doma. “We have used materials in their most raw form to define the colors; structures and the feel of it.”

Bare concrete walls carry the scars of previous repair and construction—offering a discordant anarchy that opposes the classical parquetry and bronze finishes. Glass vitrines hold accessories in exotic leathers or jewelry adorned with glittery pyrite. They glint and glisten, reflecting a seductively bright future across that mirrored ceiling.


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