Honda motorcycles entrusted Whitespace to help introduce Thai consumers to their line of ‘Big Bikes’ within their new landmark building. Focusing on evoking emotions and highlighting technology, we set out to let showroom visitors feel the excitement, quality and technical edge Honda bikes long before their first test ride.
Company: Whitespace Co., Ltd. (Thailand)
Design Director: David Mayer, R.A./US
Project architect: Boriphon Suwattana, R.A./Thailand
Environmental Graphics: Dann DeWitt
Lighting design: Bernhard Bstieler / Inverse
Photographer: Wison Tungthunya