Skullcandy, Inc. (Nasdaq: SKUL) a high growth performance lifestyle audio brand, today officially announced the opening of its new office and showroom located in Tokyo, Japan slated for September 7th 2012. The new flagship, located on Cat Street in Shibuya, will serve as home base for Skullcandy’s direct sales and marketing activations and marks the official launch of the brand in Japan. Having a direct presence here will allow Skullcandy to custom cater its product and marketing message in Japan, and help ensure market leading customer service.
Tokyo is ground zero for some of the world’s most innovative trends in fashion and youth lifestyles culture. In the audio space, Japan is arguably the birthplace of headphones and is home to many of the world’s largest audio brands. This mix of opportunity and competition perfectly suits Skullcandy’s DNA, with its growing focus on superior sound quality and its heritage as the first global performance lifestyle audio brand in the headphone market.
The strategic location of this office will help feed Skullcandy’s global trend forecasting and serve as a major source of inspiration for our product development specialist. The Tokyo office will be the ideal platform to share its Supreme Sound Experience and brand icons, from world-renowned athletes to supermodels, with Japan’s plentiful tastemakers.