Hublot pop-up store by Asylum, Singapore

September 24th, 2012 by retail design blog

The world’s first Hublot pop-up store has been unveiled at the main atrium of Paragon Shopping Mall in the heart of Orchard Road on September 14th in Singapore. Collaborating with leading Singapore design extraordinaire, Mr Chris Lee of Asylum, the pop-up store is a colossal structure that fuses art and functionality, inspiring a design that pulsates with the energy of Hublot. The Hublot pop-up store will run for ten days from 14 September to 23 September to coincide with the Singapore Formula One Grand Prix which runs from 21 – 23 September.

The Hublot pop-up store will showcase for the first time in Singapore, the most comprehensive and exciting range of Hublot’s prized limited editions and collection totalling an astounding value of around US$20 million.

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