Yohji Yamamoto flagship store by Sophie Hicks, Paris

September 26th, 2012 by retail design blog

The world of Yohji Yamamoto has its roots in Japan, but is also closely associated with Paris. Yohji Yamamoto has said “I am aware of Paris – a part of it, yet apart as well”. We developed the concept before defining the architecture and designing all the details. We hoped to create a shop for Yohji which is absolutely in his image and which floats in Paris, making delicate connections with the luxurious world outside while preserving a Japanese feeling of calm and integrity inside the signature ‘white box’.

The store is a slightly hidden world; the views from the street are filtered with snow white Japanese Shojigami allowing just glimpses of the display of clothes inside. The Shojigami (shoji screen paper), folded into bird-like shapes and suspended in the windows, forms a giant translucent sculpture.

Designed by Sophie Hicks

http://www.sophiehicks.com

Casio G-Shock 30th Anniversary Pop-Up Shop by Design4Retail
The overall image of the pop up shop has a very urban, sporty and street fee...
Ericeira Surf & Skate shop by Mão Livre, Braga - Portugal
Mão Livre was responsible for projecting and constructing the new Ericeira ...
Chez Margot by Studio Janreji, Paris - France
Chez Margot by Studio JANREJI, Paris - France
PANORAMA Berlin 2015 Winter – LINDBERGH
PANORAMA Berlin 2015 Winter – LINDBERGH

One thought on “Yohji Yamamoto flagship store by Sophie Hicks, Paris

Leave a Reply

Your email address will not be published. Required fields are marked *