Kipling commissioned UXUS to create a global retail experience that embodies Kipling’s playful personality and inspires its loyal customer following. The solution was to create a new home for the Kipling brand. Applying domestic charm to retail, “The House of Kipling” takes a fresh perspective on everyday things. Mundane and familiar objects are put in new surprising contexts that create an unexpected visual story and showcase the product ranges.
The product collection is presented as the “Kipling Family Portraits” and each new arrival can be exhibited in its own frame. The travel items are displayed in a quirky luggage trolley, while a kitchen table serves as a cashier desk. Flemish inspired wall tiles and “Kipling Monkey” table legs bring to life the playful spirit and the heritage of the brand.