SPICY COLOR depending on the state of the store concept and tries various designs. The concept of Lotte Department in Nowon is “STREET MARKET.” It’s motivated by market because of the characteristics of the brand that sells a variety of props and accessories. Customer roam the streets, entering the booth, and so on.. it has made fun elements that can be felt in the market to stores throughout.
Shop floor epoxy finish on plastering as a street. Large pillar in middle of the space is hardest one to design. We configured to be point rather than hiding. The pillar become a carriage to display various props and accessories so that directly appear “STREET MARKET.” Monitor the actual TV appearance by printing showed the uniqueness. The counter as one of the store, striking accessories in under showcase increase sales while customers are paying. And by blue stripes on the upper part of the pattern of earnings look more like a market.
Location: 713, Sanggae2-dong, Nowon-gu, Seoul, South Korea
Area: 98 m2
Floor finish: epoxy
Wall finish: plastering
Ceiling finish: concerte ,lacq paint, lighting
Photo by: Lee Pyo-joon
Design director: Han Kwang-yun
Design Office, Constructor: khanproject
Design team: Park Chang-hui / Yun Na-ri / Seon Bi-oh / Lee Yeon-jin