Incu store, Melbourne

October 23rd, 2012 by retail design blog

Incu is still going strong. The fav address of many a hipster down under, the retailer celebrates its 10th anniversary of dispensing cool style. And as if to treat itself for the occasion, Incu recently opened another outpost, this time at Melbourne’s buzzing QV precinct. The store is located opposite the retailer’s women’s store there, and is dedicated entirely to menswear.

The interior is partly inspired by owners Brian and Vincent Wu’s fav show Mad Men. It’s light and bright, slightly reminiscent of a 1960s office space with wooden flooring, paneling and furniture pieces, all quite literally framed by a band of blue tiles in the window section. The new store is home to popular contemporary men’s brands such as Norse Projects, a.p.c., Hentsch Man, Saturdays Surf NYC, and obviously Incu’s very own Weathered label.





http://superfuture.com/supernews/melbourne-incu-store-opening-21932

The Room restaurant by Joey Ho Design Limited, Hong Kong
A mix of architectural elements – think windows, staircases and balconies – ...
Optik Ganz by Heikaus, Krumbach - Germany
The entrance area is light and open to put the long consulting table into th...
Angelico flagship store by Davide Volpe & Luca Malavolta, Milan
Metal fittings have been left in natural iron, with the sole application of ...
Bunulu store by Little, Estero - Florida
The interior store layout is a metaphor for the breaking waves that inspired...

Leave a Reply

Your email address will not be published. Required fields are marked *