Identity and brand design for Gastown’s latest addition to the neighbourhood, Meat & Bread. The studio was approached to create a strong, masculine identity and brand design which communicates the restaurant’s simple and uncomplicated offer.
With a focus on a daily roasted meat, a visual system was needed to communicate what was on offer each day. For this, a series of icons was created which complimented the core logo and extended the identity onto packaging for products and take out. The design had to be clean and minimal with a timeless aspect to the identity without feeling “retro”. Strength through simplicity was the ultimate mandate.
Designed by Glasfurd & Walker