Meat & Bread identity and brand design by Glasfurd & Walker

October 23rd, 2012 by retail design blog

Identity and brand design for Gastown’s latest addition to the neighbourhood, Meat & Bread. The studio was approached to create a strong, masculine identity and brand design which communicates the restaurant’s simple and uncomplicated offer.

With a focus on a daily roasted meat, a visual system was needed to communicate what was on offer each day. For this, a series of icons was created which complimented the core logo and extended the identity onto packaging for products and take out. The design had to be clean and minimal with a timeless aspect to the identity without feeling “retro”. Strength through simplicity was the ultimate mandate.

Designed by Glasfurd & Walker

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