G-Star launched its first dedicated women’s store on the planet in downtown Amsterdam. The store features the denim giant’s signature interior of raw and pure materials, softened by sophisticated parquet flooring, fixtures and curtains, all in white and grey tones. Simultaneously with the store opening G-Star launched an exclusive collab denim collection with Vogue Netherlands.
All proceeds from the collection will be donated to Dance4life, a global charity which aims to raise HIV and AIDS awareness among today’s youth. Model Doutzen Kroes, the organization’s dutch goodwill ambassador, officially opened the new store in attendance of a crowd of invitees and press.