SPORTSWEAR STORES! Speedo store at Harrods by officeTwelve, London

October 29th, 2012 by retail design blog

officeTwelve were invited by Speedo to design and build an event space in the prestigious Harrods department store. The ‘Swimming Pool’ installation would attract over 5,000 customers over a 4 week period and would present female fashion swimwear, male and female training swimwear and the new Hero Collection range in conjunction with the London Olympics. The ‘Swimming Pool’ concept displayed diving mannequins entering from the ceiling into a pool of water which coincided with water effect lighting.

Bubble walls encasing running water provided an added sensory experience with pool ladders also entering from the ceiling all complete the underwater experience that attracted huge interest from tourists all over the world.
“The team at Harrods were really impressed with the end result, the head of retail for Sports for Harrods said it was the best execution in that area he had ever seen!” – Speedo Marketing Manager

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