Diesel Shibuya store installation by Yoshimasa Tsutsumi, Tokyo

November 1st, 2012 by retail design blog

Like a cave dug in a cliff, or fossils hundreds of millions years old trapped in lava, when something is buried in another entity, it constitutes an inseparable whole with the background. By applying a similar concept to a shop display at Diesel Shibuya, Beijing-based architect Yoshimasa Tsutsumi has developed an installation method where goods and space are fused with each other.

In creating a plastic wall, he has devised small drawers piled on top of each other in large quantities. Using paper square pipes 40 x 40mm in diameter for the main body and 35 x 35mm in diameter for the drawers, a set of 10,000 units slide within a tiny mechanism covering the whole wall. Like three-dimensional glyphs, a flat inlay is focused, corresponding with the light. The digital wall can be physically manipulated for users to personally configure it in which ever way.

Image © Kanta Ushio


Ariostea surface container at Cersaie 2013 by Marco Porpora, Bologna - Italy
The containers have been stacked up along the perimetre of the space, in an ...
Freecity Highland Ave store, Los Angeles - California
The Highland Ave store in Hollywood, CA is definitely a Los Angeles shopping...
I Love Ugly store, Los Angeles - California
Situated among fellow streetwear comrades including Union, Undefeated and Bl...
Jimmy Choo Store by Christian Lahoude Studio at Harbour City, Hong Kong
Jimmy Choo’s 157-square-meter flagship in Harbour City, Hong Kong is a two-l...

Leave a Reply