The name geometry makes reference to the client’s study of mathematics and was the only guideline for Plajer & Franz Studio when asked to develop a design concept. It is a small concept store with collections of fashion designers such as Gaspard Yurkievich, Irie Wash, Y3 and Won Hundred. Accessories from John Galliano are combined with home accessories from contemporary designers such as Gijs Bakker and Arik Levy. Since the mass of stores with shabby chic look has become quite tiresome especially in Berlin, Plajer & Franz Studio created a whole new ambience. Geometry wants to surprise and implicates to be the apartment of a weird math professor that still has a good taste.
The professor is not only obscure but also has a cultivated sense for proportions and moods. He is collecting all kind of strange items like skeleton photos, lamps that look like jackstraws having to do with analyzing, exploring and counting. Everything refers to the symmetry and asymmetry. Still everything is very stylish – the mud-coloured wall, the dark wooden floor and the brushed white oak furniture and works well for a men`s concept store.
Despite of the unique atmosphere combined with homey elements like waiting areas with rugs and dna lamps the design is not playing with the impossible. All aspects of the retail architecture and the associated presentation of the merchandise are planned and implemented right down to the last detail. With geometry Plajer & Franz Studio wants to surprise the client. He is to remember something fresh, positive and unseen. It is a new taste that he can place his trust in.
Photos: Ken Schluchtmann