SPORTSWEAR STORES! Canterbury shop in shop by Design4Retail, Twickenham – UK

November 2nd, 2012 by retail design blog

Leading rugby brand Canterbury unveiled their exciting new England Rugby kit on 19th September 2012 marking the beginning of a 4 year sponsorship deal with the RFU. Having worked with Canterbury over the last couple of years we were delighted to be involved in the kit launch and helped transform a large part of the RFU store at Twickenham! The shop in shop area can be see from everywhere in store and we have made a feature of the entrance with a large Canterbury logo with a bespoke lighting scheme which runs the entire length of the back of the store.

A large graphic showing players in the new kits stands out and adds impact to the kit area. The main area product area is very old meets new with purpose built gondolas and back wall for the main and a heritage style unit which hangs product. A black and white image with old sporting heroes creates a great backdrop to that particular area. One of the stand out features is the changing room area which has a pictorial timeline of the Canterbury brand and involvement in rugby. On approach we have designed it to look like a ‘club house’ complete with dug out style seating and photos past and present.

Its been great to watch Canterbury grow as a brand and see their involvement with the RFU unfold and we are pleased to be working on associated projects at this time!

Designed by Design4Retail







Nandita Basu store by Lotus, Delhi
The client's architectural approach to fashion became a starting point for g...
Moon Juice Market by Stephen Vitalich Architects, Venice - California
The design features clean modern interior lines, a rusticated timber ceiling...
Rajala Pro Shop flagship store by Amerikka, Helsinki - Finland
The role of street-level stores has changed. To compete with the world of on...
Victoria Gate department store by ACME, Leeds - UK
The materiality of the building draws on the history of terracotta façades i...

Leave a Reply